Revenue Toolkit
TemplateMarketing Operations Estimated completion: 60 min
Lead Scoring Model
Create a lead scoring framework using fit, engagement, and buying intent.
Overview
A scoring matrix that separates fit from behavior, adds intent and decay, and sets handoff thresholds sales actually trusts.
Who it's for
- Marketing ops teams fixing MQL quality
- Sales leaders tired of bad handoffs
- HubSpot or Zoho admins building scoring
What you'll learn
- How to weight fit vs engagement
- How to apply score decay
- How to set and review handoff thresholds
What's included
- Fit scoring matrix
- Engagement scoring table
- Intent signal list
- Decay rules
- Handoff thresholds and SLA
Frequently asked questions
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We implement these frameworks in HubSpot, Zoho CRM and monday.com, then automate them so they stick.