ICP & Persona Builder
Define your ideal customer profile, buying committee, messaging framework, and qualification criteria.
Overview
A structured worksheet that turns gut feel about your best customers into a documented ICP, buying committee map and messaging angles your whole GTM team can use.
Who it's for
- Marketing leaders resetting targeting
- Founders defining their first ICP
- Outbound teams building lists in Clay
What you'll learn
- How to separate fit from intent
- How to map every buying committee role
- How to turn pains into messaging angles
What's included
- Firmographic and technographic fit criteria
- Buying committee map
- Persona pain and outcome grid
- Messaging framework
- Qualification criteria checklist
Frequently asked questions
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Audit every stage between lead capture and the first sales interaction.
Want this built inside your stack?
We implement these frameworks in HubSpot, Zoho CRM and monday.com, then automate them so they stick.